根据下面的案例写一份进展报告:Justia Perkins,
题目描述
根据下面的案例写一份进展报告:Justia Perkins,owner of Perkins’Pharmacies,a regional chain of drug stores,is considering expanding operations to include your city.Your firm has 1been hired to analyze the competition and deterrnine the fea sibility of such a move Although the final recommendation will be made by your boss,you are in charge of conducting the study to deter mine the competition environment.You are responsible for submitting written reports designed to keep your boss informed of the status 0f the projeet.The following are the notes that you have assembled to date:* Received assignment 8/29* First competitive survey begun 9/1;determined the nature and scope of competition;statistical breakdown by size of operation (sales dollars),location,years in location,years in city,type of 0peration—chain,independent,discount* Completed first competitive survey 9/3;equivalent of two davs of my time--cost$400.* Conducted second survey to determine consunler Dreferences and perception regarding drugstores:products,hours,prices,Survey methods:sidewalk interviews,some in malls.door to door in selected neighborhoods Survey took three weeks9/2 through 9/ 22 including getting forms from printer.*Printing supplies/costs.$100.* Used ten college students from local college to conduct consumer survey at$50.00 each—cost$500* Anticipated parts of project:1)Analysis of competitive environment in two phases(1)Nature and scope of competition(2)In-depth study of store layout,merchandise lines,utilization of floor space,and advertiNng and promotions of major competitors2)Consumer preferences survey:tabulate and analyze results3)study to determine number and location of potential site(s)for opening Perkins’Pharmacies*Third competitive survey—tentative dates 10/2 through 10/23(maximum three weeks)* Finish running results of consumer survey on computer
答案解析
To:The writer’s boss
From:The writer
Date:0ctober 25,1994
Subject:Progress Report on Survey of Competitive Environment for Perkins’Pharmacies
During the past month,I have performed an analysis of the nature and scope of the competition that would exist for Perkins’Pharmacies in this area and have completed a consumer preferences survev.These two studies provide part of the data necessary tO determine the feasibillty of Perkins’Pharmacies expanding into our area
The analysis of the scope and nature of the eompetition for Perkinsin this area was begun on September 1 and completed on September 3.This survey provides a statistical breakdown of the competition by size of operation in terms of sales dollars,type of operation—chain.independent,diseounl,location, years in location, and number of years in this area.This survey took two days to complete,including tabulations.Cost:$400
The survey to determine consumer preferences regarding drugstore prices,merchandise,hours,and the like was begun on September 2 and completed September 23.Two methods were used to survev consumers:sidewalk interviews conducted downtown and in the malls and door—to-door canvassing in selected neighborhoods This survey was conducted by ten students from the local college who were Daid $50 each.Cost:$500.Printing costs and supplies for canvassers totaled$100 Total cost for survey to date:$600.
The next phase of this project to be completed will be the analysis of local competition designed to determine store layout.utillzation 0f floor space,merchandise lines,and advertising and promotionaJ strategies of major competitors This survey is scheduled tO begin October 2 with anticipated completion on October 23.
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