根据下列中文信息，起草一份建议报告：1)此报告就是否购买凯乐

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Subject：Kellogg stock purchase

Date：December 20 19××

Introduction

Kellogg Company，a multinational company and a national leader in the ready—to-eat cereal business，has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers.The research and development activities are conducted at its headquarters.The purpose of this report is to provide you with financial data necessary to make your inveatment decisions and to offer my recommendations.

Findings

Kdlogg Company commands 42%of the ready—to-eat cereal market It is attempting to expand its market share by using advertising campaigns.Although its sales strategy still puts cereal first，Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.

In 19××、sales went up 16%to$4 5 billion compared to $3 78 billion the previous year This is the thirty—sixth consecutive year that sales have been increased.Earnings rose 14%to$348 million compared to$2 89 million the previous year.

Conclusions and Recommendations

The company’financial position is clearly very strong.It has experienced a steady growth in both sales and earnings.It is my opinion，therefore，that buying stock in Kellogg Company would be a very wise investment