智慧树知到《创新设计思维(Design Thinking for Innovation)》章节测试答案
第1章 单元测试
1、Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
答案:Implementation
2、In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
答案:endless choice
3、Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
答案:incubate
4、Don Norman believes that the best approach to usability design is _.
答案:Lord Byron
5、A “wow” experience always _, according to Michael Hyatt.
答案:第一空: A
6、Creativity is hard work, and that is because it is 85% innate talent.
答案:错
7、People who are curious about other people develop this skill: .
答案:emotional intelligence
8、In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas: .
答案:Creativity, Curiosity, Connections
第2章 单元测试
1、“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
答案:Empathic design.
2、Why did Nespresso do field testing in shopping malls and hair salons?
答案:Goal was to design solution that appealed to women consumers.
3、Coursera online learning and Netflix online media streaming both offer consumers .
答案:deep personalization
4、When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
答案:belonging
5、Today, using empathy to drive innovation gives organizations a competitive advantage, because .
答案:few businesses are hiring specifically for emotional intelligence skills
6、When developing a new offering, “user perspective taking” involves .
答案:understanding consumer expectations including their unmet needs
7、The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.[1] [2] [3] [4] [5] [6] [7] [8] [9] 下一页
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