智慧树知到《跨文化商务沟通》见面课答案
见面课:冰山之下——商业广告中的文化价值观
1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.
选项:
A:views
B:attitudes
C:architecture
D:customs
答案: 【views,attitudes,customs】
2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, ___.
选项:
A:Power Distance
B:Long- versus Short-Term Orientation
C:Uncertainty Avoidance
D:Masculinity versus Femininity
答案: 【Power Distance,Uncertainty Avoidance,Masculinity versus Femininity】
3、问题:Chinese consumers can be ascribed to the values of conformity and “face”.
选项:
A:对
B:错
答案: 【对】
4、问题:It’s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.
选项:
A:对
B:错
答案: 【对】
5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.
选项:
A:对
B:错
答案: 【错】
见面课:商业宣讲实践
1、问题:In the presentation of GTech, the first part is to introduce some basic information about GTech.
选项:
A:对
B:错
答案: 【错】
2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.
选项:
A:对
B:错
答案: 【对】
3、问题:Keeping your hands in your pockets during the presentation shows your confidence.
选项:
A:对
B:错
答案: 【错】
4、问题:Images in PPT can distract people’s attention and make the message less powerful.
选项:
A:对
B:错
答案: 【错】
5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words.
选项:
A:对
B:错
答案: 【对】
6、问题:What is the most obvious difference among informative presentation, persuasive presentation, and goodwill presentation? ( )[1] [2] [3] 下一页
: 【views,attitudes,custo
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